Showing posts with label Seo. Show all posts
Showing posts with label Seo. Show all posts

Tips for writing a good abstract

Thereare rules that help to build a good abstract and that increase thepossibility of acceptance by the SPP.

Thepurpose of the Annual Congress of the SPP is to provide an exchangeof knowledgeand experience within the paediatric community nationwide.
Writean abstract for the Annual Congress is an important way of share yourresearch or clinical experience with its peers and
colleagues.

SPPreceives dozens of abstracts that will be evaluated by threereviewers independent and ranked of4-20 according to the relevance of the study, rigor in applyingmethodology, contribution to health gains and originality.Abstracts with rated higher than 10 are accepted.

Mostof the time, the work presented in a rejected abstract is welldesigned and made, but the way as it’s exposed not allow hisacceptance. This leads to a good scientific work that can not beshared with colleagues the way it deserves.

Inan attempt to prevent this occurrence, the subsequent informationgive practical advice on how to write an abstract that has the bestchance of being ranked well by reviewers and selected for nextcongress.

Whywrite an abstract?

Anabstract is a short version of the first draft of an article. It’simportant for several reasons:

•Provides the first opportunity to advertise and quote the preliminaryresults of its study
•Allow you to communicate your findings to your colleagues and haveanswers and critics
•It is the first step towards the ultimate goal of job research: writeand publish an article with conceptualized reviewers.

Theoptimal structure of a resume should include:

Title

Thetitle should contain an accurate summary of the content. Must expose
asmuch as possible, the content and objectives of the study. Ideally,the title
shouldhave 10 - 12 words and should include the scope of research, studydesign and objectives.

Ispreferable that the title describes what has been investigated thanis a statement of findings or conclusions. The title should be simpleto allow easy understanding and so, should avoid jargon, acronyms orunfamiliar abbreviations.

Authors

Thelist of authors should be restricted to those who worked on thestudy, who conceived, designed, obtained the data, analyzed thenumbers and wrote the abstract. The author submitting the abstractmust appear on first place. All authors must read and approve thesummary before its submission.

StructureSummary

Agood summary should address the five relevant issues listed below:

1.
"Whydid it start?" - Introduction or historical

Mustsynthesize, preferably in one sentence, the current knowledge orthe
stateof the art, specifically related to the work presented.

2.
"Whatdid you tried to do?" - Purposes and objectives

Hereyou must define the purpose of the study and ideally include a shortstatement of the hypothesis to be tested. A legitimate study does nottake place "to prove that any find is true”, but "todiscover whether a certain fact is true”. The difference seemssmall but is in fact abysmal. Exposing a formal hypothesisdemonstrates objectivity.


3.
"Whatdid?" - Methods

Insummary, the description of the methods should be concise and mostdetails should be omitted. However, in a short sentence should giveto the reader a clear idea of the study design, the context in whichit is made and the type of patients or measurements that wereincluded.

4.
"Whatwere your findings?" - Results

Itis important to mention the main results of the study, not justsubjective point of view ("we found that the equipment X wassuperior to the equipment Y ") but in the form of real data.Should make choices for data that will choose to present in theabstract and findings of which will base its conclusions. Do notinclude a table or figure unless strictly necessary to display yourresults.

5.
"Whatis the significance of this study?" - Opinion

Spaceconstraints usually limit it to a single sentence, explaining why youthink your results are important and potential implications. Keepyour findings within reason, supported by the results of your study.Remember that your study was restricted to certain patients or to aparticular therapy or a specific device and the results can not beextrapolated beyond these determinants.

Somebasic rules for writing abstracts

Followthe instructions

Asgood as your study is, he deserves to be reviewed and presented. Thismeans that you must follow the rules for submission to the SPPCongress.

Usesimple sentences

Exceptthe basic and universally accepted (e.g.: ARDS, FEV1) the acronymsand abbreviations should be exposed in full version the first timethat are used in the abstract. As well, local expressions and slangshould be avoided. Remember that health care vary from place toplace.

Askcolleagues

Beforesubmitting the abstract it should be rechecked, not only for theaccuracy of the data presented but also the methods and otherdetails.
Tablesand figures should be checked particularly well. The reading by oneor more colleagues who have not been involved in the study that cancriticize constructively can be extraordinarily useful.



Cite: Translatedand adapted the suggestions of the European Respiratory Society, 2008

Tips-Marketing Your Business Website Successfully

Marketingyour website
Nowadays,having a website has become an essential part of every company’smarketing strategy, as more and more people use the internet on adaily basis to research and possibly buy products online. Once youhave created your business website, you need to market it so peopleknow about it. In marketing your website there are a few steps youneed to follow, which I am going to outline in this article
.

Enter your websites into directoriesand search engines
Onceyour site is ready, the first step to make it become visible issubmitting it to directories and search engines. A directory (i.e.Yahoo directory) divides the websites into categories andsubcategories. The person looking for a website in this way islooking for a specific service and will browse the directory, almostin the same way as browsing the yellow pages. Directories are oftenedited by humans, who will take a look at your site and decide if itis good enough and relevant to a certain category.

Theother main research tools are search engines (i.e. Yahoo or Google).Users browse them when they are looking for very specific informationand the links they find can lead to any page on your site. In thecase of search engines, there are no humans who check your site forrelevance; the whole process is made by specific software, whichcrawl web sites searching for relevant text. Most SEOtechniquesare aimed at enhancing a site’s relevance assessed in this way.

Optimise your website for searchengine purposes
Submittingyour website to search engine is not enough. You also need to makesure that it is visible in the first page of results. For this tohappen, you need to optimise your site.
Thereare many ways to optimise a site and this is a field that iscontinuously changing because the technologies involved changerapidly. The help of a good SEO specialist (who keeps him/her selfalways up to date with new developments) will be invaluable inhelping your site achieve high visibility. Some SEO tips include:creating a rich and informative text with a lot of keywords, linksexchange, frequently update the content of your site.

Other web marketing tools
Anotherway to market your website and position it high in the search enginesresults, is Pay Per Click. Both Yahoo and Google provide this tool,which consists in bidding a certain amount of money for each keyword.If you bid for a certain keyword, your site will come up on the sideof the page, once the user types the keyword in. If the viewerdecides to click on your advertised link, the search engine willcharge you money. PPC also provides you with countless statistics onevery aspect of the visits your website receives (i.e. whatpercentage of visitors left your site after visiting a certain page;the most popular keywords and much more), thus PPC can be a veryuseful tool to develop a marketing strategy for your site.

Other web site marketing tips:
Wehave seen how important it is to have a good content, rich ofrelevant text and information, for search engines to consider listingyour site. Now, the content is also very important to keep thevisitors browsing your site and end up buying your products orservices.

*The site’s content must be interesting and relevant.

*Avoid ‘under construction’ pages or inactive links; keep yourwebsite tidy, or the site and your company will look unprofessional.

*Make sure that your contact details are always visible and clear onevery page.

*Word of mouth is important in getting your site known. In cyberspace,blogs, forums, chat groups and RSS are equivalents of socialgatherings where people exchange ideas. Use these tools to youradvantage to promote your site.

*Ads on ‘traditional media’ such as papers, magazines, TV, radioetc can also help make not only your products, but also your websiteknown.

Search Engine Optimization for Blogs

Search engine optimization (SEO) can be overwhelming for bloggers, but it doesn't have to be. Implementing just a few SEO tips can drastically improve your site's rank.

Onsite SEO Tips:
  1. Choose a popular but not overly broad niche that you are passionate about.
  2. Strive for at least 100-200 pages of content about your niche area.
  3. Post several times per week (preferably once per day).
  4. Write about popular topics, frequently asked questions, and tie-ins to seasons, holidays, and what is "in the news".
  5. Use keywords in your post's title and in your copy, but don't overdo it.
  6. Write content your readers would find relevant and valuable.
  7. Have a unique perspective to differentiate your blog from others.
  8. Use keywords whenever you link to other posts you've written.
  9. Label your posts with tags.
Getting Links from Other Sites:
  1. Make a list of key blogs in your industry that you'd like links from.
  2. Read their blogs regularly. Leave comments and contribute to the discussion.
  3. Write posts that their readers would find valuable. Then politely email them. (Don't spam!)
  4. Submit your blog to directories.
  5. Participate in blog carnivals.
  6. Spread the link love - link to other relevant blogs.
Keyword Research Tools:
  1. Adwords Keyword Selection Tool: https://adwords.google.com/select/KeywordToolExternal
  2. SEO Book Keyword Tool: http://tools.seobook.com/general/keyword/
  3. WordTracker: http://www.wordtracker.com
  4. SpyFu: http://www.spyfu.com
Links to Blog Directories
  1. http://www.aripaparo.com/archive/000632.html
  2. http://www.masternewmedia.org/rss/top55/
Find a Blog Carnival:
  1. http://blogcarnival.com/
Research What's Popular in the Blogosphere:
  1. Popular: http://technorati.com/pop/
  2. What's Hot: http://technorati.com/wtf/
  3. Popular Tags: http://technorati.com/tag/
Monitor How People Find Your Site:
  1. HitTail: http://www.hittail.com - Keeps track of the "long tail" of search results for your site
  2. Google Analytics: http://analytics.google.com - Great, free statistics package.

Top 10 SEO Tips

1.Understand the keywords customers use to find your hotel
  • Research keywords and select the most appropriate keyword for the topic.
  • Use keyword rich unique Meta data: Page titles, Meta descriptions and Meta keywords.
  • Page file name: keywords should also be added to the page URL. When amending URLs remember to 301 redirect the old URL to the new URL.

  • Utilise supporting keywords and synonyms.
  • Ensure synergy with PPC terms.
  • Remember that keywords work best in groups of two, three and four, as users tend to search with multiple words.
  • Consider the importance of being first to publish: freshness of content and being first to offer product information is important to search engines.
  • https://adwords.google.co.uk/select/KeywordToolExternal
2. Copy is King
  • Write 250 – 300 words of keyword rich copy per page.
  • Ensure the chosen keyword/ appears within the first 25 word of the copy.
  • Implement a 3-tiered structure, using keyword-rich h1 and h2 header tags.
  • Provide between 250 - 300 words of copy per page.
  • Maintain a 5 - 8% keyword density – any more, and your copy runs the risk being punished for spamming! Use keyword synonyms when density exceeds 8%.
  • Keyword confidence is key!
  • Write copy that's 'easy' on the eyes; ensure there are enough paragraph breaks on the page so your readers won't be over-loaded with text.
Common copywriting pitfalls!
  • Duplicate copy: decreases the value of site content.
  • Off-topic wanders: lowers the authority of a page.
  • Calculating Keyword Density: instances of key phrase ÷ word count) X 100
3. Use on-page optimisation techniques
  • Keyword targets should be included in the page title and meta data of every page.
  • Use keyword rich H1 and H2 headers. Secondary headings should be synergistic with the main heading.
  • Use keyword rich anchor text.
  • Use keyword rich navigation and cross-linking.
  • Ensure image alt attributes contain keyword rich labels .
4. Use Google Insight to analyse search trends & spot opportunities
  • Compare up to 5 keywords against each other to view competing search volumes and popular related terms.
  • Analyse how search behaviour is changing and what keywords are popular.
  • Tip: switch preference to UK results for the most accurate results.
  • Sign in to your Google account to obtain percentage increase in search queries vs. average for the travel industry.
 5. Optimise for link building – Directory Submissions
  • Generate inbound links by submitting your site to directories.
  • Write a 25 word or less description of your entire web site. That description should make use of the two or three key terms that you want your site to be found for.
  • There are many free and paid for directories, why not start with these:
http://uk.dir.yahoo.com/ - Yahoo Directory
www.google.com/dirhp - Google Directory

 6. Create and proliferate press releases online
  • Generate buzz around your hotel and generate inbound links.
  • Optimise your press release to include your key strategic keywords.
  • Seek as many quality inbound links as possible – use as many wires as possible.
  • There are many free and paid for wires, here’s a list of a few you can use:

 7. Create a YouTube Channel and upload videos
  • Create a free user channel on YouTube here http://www.youtube.com/create_account
  • You can upload a logo and make sure the channel has your branding.
  • Use the keywords you want to be found for in the channel name and video titles.
 8. Submit and proliferate photos of your hotel online
  • Create an account with Flickr and upload photos www.flickr.com (owned by Yahoo)
  • Create an account with Panoramio and upload photos www.panoramio.com (owned by Google)
 9. Bookmark your pages in social bookmarking sites
  • Social search are sites where internet users bookmark, tag and share their favourite sites with other users.
  • Bookmark your homepage, hotel pages and any relevant offer pages.
  • Use your appropriate keywords when tagging your site and pages.
  • There are many social bookmarking sites, here’s a list of a few you can use:
www.digg.com – for your news stories

 10. Analyse what is being said about you in social media channels and look for opportunities that you have the resources to maintain
  • Check out what’s being said about your hotel in Tripadvisor – you can register as an owner.
  • Use www.technorati.com - Real-time search for user-generated media (including blogs) by tag or keyword. Also provides popularity indexes.
  • Use Google Blog search http://blogsearch.google.co.uk
  • Engage in Facebook, Twitter and other social media channels if you have a clear strategy and the resources to maintain a presence!

Some Very Basic SEO Tips:

* Use your keyword prominently toward the beginning of the Title tag

* Use your keyword prominently in the Description Meta tag

* Use your toward prominently once in the Meta keyword tag. But don't
"stuff" the tag with loads of keywords. Only use the main keyword phrase plus a few synonyms. You can use misspellings if you like.

* Use your keyword in a Heading tag

* Don't forget, your keyword(s) needs to be used in the body text

* Use your keyword phrase in at least one instance of Link text

* Keep your content focused on one phrase so that it reads well and use plenty of secondary supporting terms.

* Remember to use your Keyword phrase as a whole phrase together

* Work on building link popularity

* Good descriptive text in your links build reputation

* Avoid building up link reputation that looks unnatural or contrived.

* For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the visitor.

* What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to chance.