Some Very Basic SEO Tips:

* Use your keyword prominently toward the beginning of the Title tag

* Use your keyword prominently in the Description Meta tag

* Use your toward prominently once in the Meta keyword tag. But don't
"stuff" the tag with loads of keywords. Only use the main keyword phrase plus a few synonyms. You can use misspellings if you like.

* Use your keyword in a Heading tag

* Don't forget, your keyword(s) needs to be used in the body text

* Use your keyword phrase in at least one instance of Link text

* Keep your content focused on one phrase so that it reads well and use plenty of secondary supporting terms.

* Remember to use your Keyword phrase as a whole phrase together

* Work on building link popularity

* Good descriptive text in your links build reputation

* Avoid building up link reputation that looks unnatural or contrived.

* For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the visitor.

* What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to chance.