- Research keywords and select the most appropriate keyword for the topic.
- Use keyword rich unique Meta data: Page titles, Meta descriptions and Meta keywords.
- Page file name: keywords should also be added to the page URL. When amending URLs remember to 301 redirect the old URL to the new URL.
- Utilise supporting keywords and synonyms.
- Ensure synergy with PPC terms.
- Remember that keywords work best in groups of two, three and four, as users tend to search with multiple words.
- Consider the importance of being first to publish: freshness of content and being first to offer product information is important to search engines.
- https://adwords.google.co.uk/select/KeywordToolExternal
- Write 250 – 300 words of keyword rich copy per page.
- Ensure the chosen keyword/ appears within the first 25 word of the copy.
- Implement a 3-tiered structure, using keyword-rich h1 and h2 header tags.
- Provide between 250 - 300 words of copy per page.
- Maintain a 5 - 8% keyword density – any more, and your copy runs the risk being punished for spamming! Use keyword synonyms when density exceeds 8%.
- Keyword confidence is key!
- Write copy that's 'easy' on the eyes; ensure there are enough paragraph breaks on the page so your readers won't be over-loaded with text.
Common copywriting pitfalls!
- Duplicate copy: decreases the value of site content.
- Off-topic wanders: lowers the authority of a page.
- Calculating Keyword Density: instances of key phrase ÷ word count) X 100
- Keyword targets should be included in the page title and meta data of every page.
- Use keyword rich H1 and H2 headers. Secondary headings should be synergistic with the main heading.
- Use keyword rich anchor text.
- Use keyword rich navigation and cross-linking.
- Ensure image alt attributes contain keyword rich labels .
- Use Google Insights - www.google.com/insights/search/
- Compare up to 5 keywords against each other to view competing search volumes and popular related terms.
- Analyse how search behaviour is changing and what keywords are popular.
- Tip: switch preference to UK results for the most accurate results.
- Sign in to your Google account to obtain percentage increase in search queries vs. average for the travel industry.
5. Optimise for link building – Directory Submissions
- Generate inbound links by submitting your site to directories.
- Write a 25 word or less description of your entire web site. That description should make use of the two or three key terms that you want your site to be found for.
- There are many free and paid for directories, why not start with these:
http://uk.dir.yahoo.com/ - Yahoo Directory
6. Create and proliferate press releases online
- Generate buzz around your hotel and generate inbound links.
- Optimise your press release to include your key strategic keywords.
- Seek as many quality inbound links as possible – use as many wires as possible.
- There are many free and paid for wires, here’s a list of a few you can use:
7. Create a YouTube Channel and upload videos
- Create a free user channel on YouTube here http://www.youtube.com/create_account
- You can upload a logo and make sure the channel has your branding.
- Use the keywords you want to be found for in the channel name and video titles.
8. Submit and proliferate photos of your hotel online
- Create an account with Flickr and upload photos www.flickr.com (owned by Yahoo)
- Create an account with Panoramio and upload photos www.panoramio.com (owned by Google)
9. Bookmark your pages in social bookmarking sites
- Social search are sites where internet users bookmark, tag and share their favourite sites with other users.
- Bookmark your homepage, hotel pages and any relevant offer pages.
- Use your appropriate keywords when tagging your site and pages.
- There are many social bookmarking sites, here’s a list of a few you can use:
www.digg.com – for your news stories
10. Analyse what is being said about you in social media channels and look for opportunities that you have the resources to maintain
- Check out what’s being said about your hotel in Tripadvisor – you can register as an owner.
- Use www.technorati.com - Real-time search for user-generated media (including blogs) by tag or keyword. Also provides popularity indexes.
- Use Google Blog search http://blogsearch.google.co.uk
- Engage in Facebook, Twitter and other social media channels if you have a clear strategy and the resources to maintain a presence!
Your article is very helpful and it includes links relevent to the topic. I have looked at 100's of sites and yours is the first to show the important links. Great Job
ReplyDeleteWow, im glad i read that and thanks for posting those directories, i will definitely check them out, except for the travel directories, i doubt they would be of any use to my get paid to advertise website.
ReplyDelete