Marketingyour website
Nowadays,having a website has become an essential part of every company’smarketing strategy, as more and more people use the internet on adaily basis to research and possibly buy products online. Once youhave created your business website, you need to market it so peopleknow about it. In marketing your website there are a few steps youneed to follow, which I am going to outline in this article
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Enter your websites into directoriesand search engines
Onceyour site is ready, the first step to make it become visible issubmitting it to directories and search engines. A directory (i.e.Yahoo directory) divides the websites into categories andsubcategories. The person looking for a website in this way islooking for a specific service and will browse the directory, almostin the same way as browsing the yellow pages. Directories are oftenedited by humans, who will take a look at your site and decide if itis good enough and relevant to a certain category.
Theother main research tools are search engines (i.e. Yahoo or Google).Users browse them when they are looking for very specific informationand the links they find can lead to any page on your site. In thecase of search engines, there are no humans who check your site forrelevance; the whole process is made by specific software, whichcrawl web sites searching for relevant text. Most SEOtechniquesare aimed at enhancing a site’s relevance assessed in this way.
Optimise your website for searchengine purposes
Submittingyour website to search engine is not enough. You also need to makesure that it is visible in the first page of results. For this tohappen, you need to optimise your site.
Thereare many ways to optimise a site and this is a field that iscontinuously changing because the technologies involved changerapidly. The help of a good SEO specialist (who keeps him/her selfalways up to date with new developments) will be invaluable inhelping your site achieve high visibility. Some SEO tips include:creating a rich and informative text with a lot of keywords, linksexchange, frequently update the content of your site.
Other web marketing tools
Anotherway to market your website and position it high in the search enginesresults, is Pay Per Click. Both Yahoo and Google provide this tool,which consists in bidding a certain amount of money for each keyword.If you bid for a certain keyword, your site will come up on the sideof the page, once the user types the keyword in. If the viewerdecides to click on your advertised link, the search engine willcharge you money. PPC also provides you with countless statistics onevery aspect of the visits your website receives (i.e. whatpercentage of visitors left your site after visiting a certain page;the most popular keywords and much more), thus PPC can be a veryuseful tool to develop a marketing strategy for your site.
Other web site marketing tips:
Wehave seen how important it is to have a good content, rich ofrelevant text and information, for search engines to consider listingyour site. Now, the content is also very important to keep thevisitors browsing your site and end up buying your products orservices.
*The site’s content must be interesting and relevant.
*Avoid ‘under construction’ pages or inactive links; keep yourwebsite tidy, or the site and your company will look unprofessional.
*Make sure that your contact details are always visible and clear onevery page.
*Word of mouth is important in getting your site known. In cyberspace,blogs, forums, chat groups and RSS are equivalents of socialgatherings where people exchange ideas. Use these tools to youradvantage to promote your site.
*Ads on ‘traditional media’ such as papers, magazines, TV, radioetc can also help make not only your products, but also your websiteknown.
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